AI Insights · Timothy · April 2025
Top 5 iOS Personal Finance Apps in Brazil: Q1 2025 Performance
Discover the performance trends of the top personal finance apps in Brazil for Q1 2025, including downloads, revenue, and active users.
In the first quarter of 2025, the performance of the top personal finance apps on the iOS platform in Brazil showed varying trends across downloads, revenue, and active users. The data provided by Sensor Tower offers insights into the dynamics of these applications.
Mobills - Budget Planner from Toro Investimentos Ltda. saw a notable fluctuation in weekly revenue, starting at approximately $27.2K and peaking at $30.2K in early January, before declining to around $14.3K by the end of March. Downloads began strong, with 16.7K in the first week, but tapered to 8.6K mid-quarter, picking up slightly to 11.4K by the end. Active users followed a downward trend from 317.8K to 258.2K.
Splitwise experienced a varied trend in revenue, starting at $8.1K and dropping to $3.1K mid-quarter, with a slight recovery to $5.7K by the end. Downloads were erratic, with a significant spike to 23.3K in the first week, dropping to a low of 525 by the end of March. Active users initially decreased from 192.4K to 101.8K, with a recovery to 126.5K.
Organizze Budget Planner displayed a steady revenue performance, peaking at $11.1K in late January, then settling at $6.4K by the quarter's end. Downloads were relatively low, starting at 4K and dropping to 675 by late March. Active users showed a stable trend, fluctuating between 61.3K and 71.9K.
Minhas Finanças | Pessoais recorded modest revenue, with figures starting at $1.2K and ending at a similar level. Downloads also showed variability, beginning at 2.6K, peaking at 2.9K in early February, and closing the quarter at 678.
Expense Manager: Money Note from Komorebi Inc. had minimal revenue changes, starting at $190 and ending at $103. Downloads followed a similar pattern, with a high of 1.5K initially and a drop to 592 by the end. Active users remained fairly stable, increasing slightly from 33.6K to 35.5K.
These trends highlight the diverse performance of personal finance apps in Brazil during the first quarter of 2025. For more detailed insights, visit Sensor Tower's platform.
